LIAT Undertaking “Wide-Ranging” Review of Commercial Activities


Above: a LIAT plane

By the Caribbean Journal staff

Caribbean regional air carrier LIAT is undertaking a “wide-ranging review of its commercial activities,” the company said in a release this week.

The purpose of the review is to enhance the company’s revenue-earning potential, new LIAT CEO David Evans said in a monthly letter.

“To this end, a small team of airline commercial experts, who are not professional consultants but rather people with real-life airline experience, will be spending the next few weeks at LIAT’s Headquarters in Antigua and across the network to put in place very specific enhancements to the commercial processes,” Evans said.

The former British Airways executive said he was confident that the review would lead to some “real improvements in our revenue performance in a relatively short period of time.”

Evans also said he would tackle the constant issue of disruptions in flight service, something that has led to frequent criticism of the regional airline.

“I have seen some great examples of service from our front line staff, be they ground staff, engineers, pilots or flight attendants,” he said. “Our task is to deliver that great service consistently across our network.”

Evans also pledged that the company was committed to keeping its headquarters in Antigua.

“”This firm commitment is reflected in a formal agreement entered into in January 2014 between the Government and LIAT for the retention of the head office in Antigua,” he said. “Through this agreement, LIAT continues to keenly support the economic and social development of the twin-island nation as well as the eastern and wider Caribbean.”