News

LIAT Undertaking “Wide-Ranging” Review of Commercial Activities

By: Caribbean Journal Staff - May 26, 2014

Above: a LIAT plane

By the Caribbean Journal staff

Caribbean regional air carrier LIAT is undertaking a “wide-ranging review of its commercial activities,” the company said in a release this week.

The purpose of the review is to enhance the company’s revenue-earning potential, new LIAT CEO David Evans said in a monthly letter.

“To this end, a small team of airline commercial experts, who are not professional consultants but rather people with real-life airline experience, will be spending the next few weeks at LIAT’s Headquarters in Antigua and across the network to put in place very specific enhancements to the commercial processes,” Evans said.

The former British Airways executive said he was confident that the review would lead to some “real improvements in our revenue performance in a relatively short period of time.”

Evans also said he would tackle the constant issue of disruptions in flight service, something that has led to frequent criticism of the regional airline.

“I have seen some great examples of service from our front line staff, be they ground staff, engineers, pilots or flight attendants,” he said. “Our task is to deliver that great service consistently across our network.”

Evans also pledged that the company was committed to keeping its headquarters in Antigua.

“”This firm commitment is reflected in a formal agreement entered into in January 2014 between the Government and LIAT for the retention of the head office in Antigua,” he said. “Through this agreement, LIAT continues to keenly support the economic and social development of the twin-island nation as well as the eastern and wider Caribbean.”

Popular Posts cape santa maria

From Anguilla to Aruba, the Best Caribbean Beaches to Visit This Summer

Forget the Hamptons, forget Santorini. And Florida? There’s a reason snowbirds go home in the summer. If you’re looking for a summertime beach getaway, the Caribbean is it. The water is deliciously warm, the trade winds keep you cool and […]


From Belize to Grenada, 10 Little Caribbean Beach Resorts to Visit Right Now 

karibuni

There are different resorts for different vacations, different tastes, different moods. For some, there’s something delicious about a pint-sized, tiny Caribbean resort, where the emphasis is on the intimate, the serene. Where the soundtrack isn’t a piped-in DJ set, but […]


Southwest Airlines Is Starting New Flights to Turks and Caicos, Cayman and The Bahamas 

beach at palms resort with umbrellas

Orlando has become an increasingly important source market for Caribbean travel in recent years, with carriers like Spirit and JetBlue adding new routes to the region to destinations like Cancun, Punta Cana and Puerto Rico.  Now, another carrier has is […]


Related Posts negril jamaica caribbean photo

Caribbean Photo of the Week: Seven Mile Beach, Negril, Jamaica

The latest Caribbean Photo comes from Caribbean Journal reader Jennifer Vaandering, who sent in this beautiful shot of Seven Mile Beach in Negril, Jamaica. Have you taken a great photo in the Caribbean? Send it to news@caribjournal.com with CPOTW in […]


JetBlue Is Adding a New Nonstop Route From Westchester to Puerto Rico 

caribe hilton puerto rico

If you’ve been following the Caribbean lately, you know just how many new routes have been coming to Puerto Rico since the pandemic. Seemingly every week there’s a new nonstop route from somewhere in the mainland United States.  It’s a […]


Rum Journal: From Jamaica, a Legendary Brand Grows Up

man opening barrel with rum

“We have Myers’s.” If you were a rum enthusiast a few decades ago, you’d know this common refrain.  You’d walk into a decent-looking bar in the United States, scour the back shelf, ask for an aged rum, and get that […]


SUBSCRIBE!

Sign up for Caribbean Journal's free newsletter for a daily dose of beaches, hotels, rum and the best Caribbean travel information on the net.


No. Thank You