Above: the Gitam BBDO Ad
By the Caribbean Journal staff
A recently-released print advertisement for Mini Cooper imagined a “mini” Usain Bolt.
The advertisement, meant to imply the pocked-sized speed of the Mini Cooper S automobile, was produced by advertising firm Gitam BBDO, which is based in Tel Aviv, Israel. The ad was led by executive creative director Danny Yakobowitch.
It’s the latest advertising incarnation of Bolt, who most recently debuted as his alter-ego, “Insane Bolt,” in an ad for Comcast in the United States.
Bolt has become not just one of the most popular Caribbean personalities, but one of the most popular personalities in the world, pitching products for companies including Puma and Nissan, among others.
Of course, as the ad imagines, he was destined for greatness at a young age.
— CJ