News

Samsung to Sponsor Jamaican Bobsleigh Team at Olympics

By: Caribbean Journal Staff - February 3, 2014

Above: the Jamaican bobsleigh team

By the Caribbean Journal staff

After its arrival in Sochi was once in doubt, the Jamaican bobsleigh team has now secured a major sponsor: Samsung.

It only seemed a matter of time before the once-cash-strapped squad found a major corporate partner, and the South Korean firm announced its partnership late last week.

“As we embark on the final weeks leading up to the start of Sochi 2014, we are constantly reminded that some of the most inspirational stories are not about medals, but about how athletes must overcome incredible obstacles on their journey to the Olympic Games,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics, in a release. “Samsung is proud to join the community of supporters from around the world who have come together to support the Jamaican bobsleigh team.”

Samsung featured the squad in a video campaign called “Keep on Pushing” last week, also arranging a chance for the current team members to meet with members of the now-famous 1988 Jamaican bobsleigh team.

Samsung said it also provided the team with “travel and training assistance” ahead of the games, along with Galaxy Note 3 and tablet devices.

“Samsung’s valuable support to the Jamaican bobsleigh team last year, when we had no other support, gave us the opportunity to compete the races we needed to qualify. I am grateful for Samsung’s faith in us.” said Chris Stokes, President of the Jamaican Bobsleigh Federation. “This year, we are excited to hear that our two-man team has qualified to compete in Sochi and we are grateful to our fans and Samsung for their support and encouragement.”

Watt is leading the team, joined by Marvin Dixon in the two-man bobsleigh competition.

A high-profile crowdsourcing campaign also helped the team raise funding from fans around the world over the last few weeks.

Popular Posts

The 10 Best Overwater Bungalows in the Caribbean, From Aruba to Belize

Overwater villas at Caribbean resorts aren’t just a novelty — they’re also among the most luxurious and beautiful accommodations you can stay in. And while all of the bungalows perched above the waves have their charms, some stand out among […]


The 10 Best Luxury All-Inclusive Resorts in the Caribbean, From Antigua to Jamaica

all-inclusive hammock cove

All-inclusive resorts are more popular than ever, particularly in the Caribbean. The all-inclusive concept just keeps winning over travelers, who have been drawn to the ease, comfort and convenience of the concept. But the biggest thing within the space isn’t […]


The Bahamas’ Atlantis Paradise Island Just Completed a $150M Renovation

walking on the beach in nassau

A new eatery by Michelin-star Chef Michael White. A new-look casino. State-of-the-art guest rooms and the Caribbean’s first Shake Shack.  The Bahamas’ Atlantis Paradise Island resort has officially completed a $150 million resort-wide renovation, a significant project that included a […]


Related Posts jamaica montego bay

LATAM Is Adding More Nonstop Flights to Montego Bay, Jamaica

Jamaica’s record-breaking tourism growth keeps heating up — and not just from traditional source markets like the United States.  That includes a growing number of travelers from still-untapped markets like Latin America.  And new nonstop flights on major carrier LATAM […]


From Montego Bay to Ochi, Why to Visit a Sandals in Jamaica Right Now

sandals south coast with trees

Dunn’s River Falls. The Pelican Bar. Seven Mile Beach. Rick’s. The White River. Rose Hall. Jamaica never stops calling.  Whether you’re looking for the bustle and energy of Montego Bay, the laid-back cool of Negril or the abundant natural beauty […]


American Airlines Is Adding Daily Flights to This Jamaica Hotspot 

american airlines jamaica nonstop

Secluded coves, sparkling turquoise water, the birthplace of James Bond. Ocho Rios, Jamaica has always been one of the island’s most sought-after destinations, from its venerable luxury resorts to its popular all-inclusives.  But it’s never had a nonstop flight from […]


SUBSCRIBE!

Sign up for Caribbean Journal's free newsletter for a daily dose of beaches, hotels, rum and the best Caribbean travel information on the net.


No. Thank You