Antigua Names New Tourism Director For UK, European Market


Above: Antigua

By the Caribbean Journal staff

The Antigua and Barbuda Tourism Authority has named Cherrie Osborne its new Director of Tourism for the United Kingdom and Europe market.

Osborne, who began her career with the UK tourist office in 2006, will be responsible for managing the twin-island country’s efforts on the Continent.

“After serving as second in command for the past six years, this young Antiguan has shown that she possesses the maturity and capacity to lead our tourism promotion efforts in the UK and Europe,” said Tourism Minister John Maginley. “She has a keen understanding of the product, and a wealth of experience working with the UK travel industry.”

The Tourism Authority said it expected Antigua and Barbuda to record a growth in visitors arrivals this year, buoyed by increased airlift from the United Kingdom.

“The tourism industry has gone through a challenging period in recent years. However, Antigua and Barbuda’s Tourism product remains resilient,” Osborne said. “We continue to adapt to the changing environment. As we enter into 2014, we must continue to build on our successes of the last year. I am confident that working together we will achieve our growth targets.”

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