Above: Jamaica
Jamaica’s tourism campaign is taking One Love in a new direction — sort of.
One Love has been the “theme song” of Jamaica’s tourism product for more than two decades, and the country’s latest commercial puts a slightly modern spin on it.
The video, which was released last week and officially debuted at World Travel Market in London last week, is called “Get All Right.”
It mostly cuts between scenes of the beach and a music recording studio, with a DJ in the background. The music is a more modern remix of the Bob Marley classic.
“Let’s get a little breeze on this land,” the DJ says to open the spot.
Watch the full video below: