Barbados: “We Have to Strengthen Our Brand in Europe”

By: Caribbean Journal Staff - September 27, 2013

Above: Barbados (CJ Photo)

By the Caribbean Journal staff

Barbados is looking to increase the number of tourism arrivals it receives from Europe, according to Tourism Minister Richard Sealy.

The Minister, who met this week with Belgium’s Ambassador to Barbados, Godelieve Van den Bergh, said the government was ramping up its efforts to draw tourists from the continent.

“We are very strong in the United Kingdom, but we have to strengthen our brand in Europe because there is so much potential there,” he said. “We are doing our part to reach out to Europe and make it easier for your people to travel. We are talking to a number of key players in the market.”

Ambassador Van den Bergh said she was “hopeful” that both countries could increase their relations, and that tourist arrivals would improve.

Earlier this year, the Ministry of Tourism said more airlift could be on the way to Barbados, including from Germany’s Condor and another carrier, TUI, which could also soon launch service to the country.

Popular Posts

The 10 Best Overwater Bungalows in the Caribbean, From Aruba to Belize

Overwater villas at Caribbean resorts aren’t just a novelty — they’re also among the most luxurious and beautiful accommodations you can stay in. And while all of the bungalows perched above the waves have their charms, some stand out among […]

The 10 Best Luxury All-Inclusive Resorts in the Caribbean, From Antigua to Jamaica

all-inclusive hammock cove

All-inclusive resorts are more popular than ever, particularly in the Caribbean. The all-inclusive concept just keeps winning over travelers, who have been drawn to the ease, comfort and convenience of the concept. But the biggest thing within the space isn’t […]

The Bahamas’ Atlantis Paradise Island Just Completed a $150M Renovation

walking on the beach in nassau

A new eatery by Michelin-star Chef Michael White. A new-look casino. State-of-the-art guest rooms and the Caribbean’s first Shake Shack.  The Bahamas’ Atlantis Paradise Island resort has officially completed a $150 million resort-wide renovation, a significant project that included a […]

Related Posts projected wind path

“Extremely Dangerous” Hurricane Beryl in the Southern Caribbean  

A “major” hurricane is at the edge of the Southern Caribbean right now: Hurricane Beryl. The storm was an “extremely dangerous” Category 4 hurricane when it reached the southeastern Caribbean Monday morning, according to the NOAA. Life-threatening winds and storm […]

The Best Wedding Resort in Barbados, According to Travel Agents 

barbados wedding

The beaches, the elegance, the food, the rum. It’s no surprise that Barbados is a top Caribbean wedding destination.  But when it comes to choosing the right wedding resort, lots of factors come into play: size, ease of access, amenities […]

New, Cheap Flights Are Coming to Fly to the Island of Barbados 

best barbados resorts

Ultra-low-cost carrier Frontier Airlines has quietly been developing into a full-fledged Caribbean airline.  The airline just opened a new crew base at San Juan, Puerto Rico’s Luis Munoz Marin International Airport, and has been adding a host of new intra-Caribbean […]


Sign up for Caribbean Journal's free newsletter for a daily dose of beaches, hotels, rum and the best Caribbean travel information on the net.

No. Thank You