Digicel to Extend Sponsorship of West Indies Cricket For Three Years

Above: Digicel Group CEO Colm Delves and WICB President Dave Cameron

By the Caribbean Journal staff

Digicel will be extending its sponsorship of West Indies Cricket for three years, the company announced Tuesday.

That will bring its sponsorship of Caribbean cricket through September 2016.

The company will retain its title as team sponsor. Digicel Group CEO Colm Delves and West Indies Cricket Board President Dave Cameron signed the agreement at Digicel’s regional headquarters in Kingston.

“Cricket is synonymous with the Caribbean and as such, we are thrilled to have completed this contract agreement which sees Digicel retain its sponsorship of the West Indies cricket team,” said James Wynne, Digicel Group Head of Sponsorship. “The agreement, together with our sponsorship of the CPL and our far-reaching youth programme, ensures Digicel’s support of the game is focused on maintaining the on-going popularity of the game in the region, for generations to come.”

Cameron said that the two parties “look forward to further developing the sport right across the region in the coming years.”

Last week, Digicel announced an individual sponsorship of Jamaica’s Marlon Samuels.