Rihanna’s New Barbados Campaign

By: Caribbean Journal Staff - February 1, 2013

Above: Rihanna in Barbados

By the Caribbean Journal staff

Following the release of her first Barbados Tourism video last month, the Bajan-born singer is now starring in a new multimedia campaign.

The campaign is part of a three-year partnership agreement Rihanna signed in 2011 with the Barbados Tourism Authority to exclusively promote the country.

It’s part of a new effort the BTA is running called “Tourist or Traveler?” that looks to highlight the more “authentic” parts of Barbados.

“Sometimes you want to decompress. Sometimes you want an adventure,” the campaign says on its Web site. “And often you need both, in the destination and sometimes even on the same day.”

There are four attractions featured on the site, including Six Men’s Bay, Animal Flower Cave, Crane Beach and Cherry Tree Hill.

They also feature very short video clips of Rihanna at the different attractions.

Popular Posts

The 10 Best Overwater Bungalows in the Caribbean, From Aruba to Belize

Overwater villas at Caribbean resorts aren’t just a novelty — they’re also among the most luxurious and beautiful accommodations you can stay in. And while all of the bungalows perched above the waves have their charms, some stand out among […]

The 10 Best Luxury All-Inclusive Resorts in the Caribbean, From Antigua to Jamaica

all-inclusive hammock cove

All-inclusive resorts are more popular than ever, particularly in the Caribbean. The all-inclusive concept just keeps winning over travelers, who have been drawn to the ease, comfort and convenience of the concept. But the biggest thing within the space isn’t […]

The Bahamas’ Atlantis Paradise Island Just Completed a $150M Renovation

walking on the beach in nassau

A new eatery by Michelin-star Chef Michael White. A new-look casino. State-of-the-art guest rooms and the Caribbean’s first Shake Shack.  The Bahamas’ Atlantis Paradise Island resort has officially completed a $150 million resort-wide renovation, a significant project that included a […]

Related Posts royalton antigua

Antigua and Barbuda Tourism Projecting “Record Year” 

Antigua and Barbuda tourism is projecting a “record year” in tourist arrivals, buoyed by the recent Antigua and Barbuda Showcase event.  Antigua and Barbuda’s big travel trade event was a big “success,” according to the Antigua and Barbuda Hotels and […]

“Extremely Dangerous” Hurricane Beryl in the Southern Caribbean  

projected wind path

A “major” hurricane is at the edge of the Southern Caribbean right now: Hurricane Beryl. The storm was an “extremely dangerous” Category 4 hurricane when it reached the southeastern Caribbean Monday morning, according to the NOAA. Life-threatening winds and storm […]

The Best Wedding Resort in Barbados, According to Travel Agents 

barbados wedding

The beaches, the elegance, the food, the rum. It’s no surprise that Barbados is a top Caribbean wedding destination.  But when it comes to choosing the right wedding resort, lots of factors come into play: size, ease of access, amenities […]


Sign up for Caribbean Journal's free newsletter for a daily dose of beaches, hotels, rum and the best Caribbean travel information on the net.

No. Thank You