Rihanna’s New Barbados Campaign


Above: Rihanna in Barbados

By the Caribbean Journal staff

Following the release of her first Barbados Tourism video last month, the Bajan-born singer is now starring in a new multimedia campaign.

The campaign is part of a three-year partnership agreement Rihanna signed in 2011 with the Barbados Tourism Authority to exclusively promote the country.

It’s part of a new effort the BTA is running called “Tourist or Traveler?” that looks to highlight the more “authentic” parts of Barbados.

“Sometimes you want to decompress. Sometimes you want an adventure,” the campaign says on its Web site. “And often you need both, in the destination and sometimes even on the same day.”

There are four attractions featured on the site, including Six Men’s Bay, Animal Flower Cave, Crane Beach and Cherry Tree Hill.

They also feature very short video clips of Rihanna at the different attractions.


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