Starwood Eyeing Caribbean Expansion

By: Caribbean Journal Staff - January 21, 2013

Above: the St Regis Bahia Beach in Puerto Rico

By Alexander Britell

PARADISE ISLAND — Last month, Starwood’s Richard Suarez said the company was pursuing an “aggressive expansion strategy” in Latin America.

But that strategy appears to include the Caribbean as well, where the company now has 10 managed, owned and franchised properties, according to Francisco Blanch, director of sales and marketing for Starwood Hotel & Resorts Caribbean.

In December, the first Westin in Punta Cana in the Dominican Republic is set to open.

While Blanch, who was speaking at the CHTA Caribbean Travel Marketplace in the Bahamas, said Starwood did not have any new properties to announce “as of yet,” the region is very much on the company’s mind.

“There is a lot of scouting for new properties from our end, as well,” he said. “The Caribbean is included [in the strategy] – and we’re experiencing very steady growth year-over-year in all the regions of the world.”

Blanch also said the property was seeing a good response at the W in Vieques.

Note: an earlier version of this article referred to Sugar Beach, A Viceroy Resort in St Lucia; Starwood does not own that property.

Popular Posts cape santa maria

The Best Caribbean Beach Resort You’ve Never Heard of 

There’s a boat just offshore called “Escape.”  It’s bobbing in some of the most brilliant, dynamic turquoise water I’ve ever seen, a few meters from a stretch of sand so bright and so white you have to squint to look […]

Marriott Is Opening Its New St Regis Resort In Aruba 

aruba st regis inside the restaurant with chairs

It was more than a decade ago that Marriott opened its first-ever Ritz-Carlton resort in the Dutch Caribbean: the Ritz-Carlton, Aruba, which at the time was the island’s first true five-star resort.  Fast forward to 2024, and Marriott is set […]

From All-Inclusive Resorts to Beaches, Travelers Are Falling in Love With Antigua and Barbuda

antigua barbuda frontier airlines the peninsula with sand

The plunge-pool villas at Hammock Cove. The historic streets of Nelson’s Dockyard. Pool days at Sheer Rocks. Unforgettable honeymoons. Vibrant meals of pepperpot and fungee. Beach bar hopping on the south coast. Endless serenity in Barbuda.  Travelers keep flocking to […]

Related Posts casa de campo

From Punta Cana to La Romana, Travelers Keep Flocking to the Dominican Republic 

Another month, another milestone. Whether it’s the all-inclusive resort destination of Punta Cana or the golf and wellness at La Romana’s Casa de Campo, the Dominican Republic just keeps on trucking, with Caribbean-leading tourism numbers that keep breaking records.  That […]

Avianca Just Restarted Two Nonstop Flights to Cartagena 

avianca caribbean nonstop

The colorful colonial buildings, the boutique hotels, the art galleries, the creative cuisine.  They’re all part of the reason why Cartagena has been one of the fastest-growing destinations in the Caribbean basin in recent years, repositioning Colombia as a Caribbean […]

Virtuoso Has a New Caribbean Island


Leading travel advisor network has a major new Caribbean destination, Caribbean Travel Advisor has learned. A top private-island resort in the Caribbean has joined the Virtuoso travel network, Caribbean Travel Advisor has learned.  The Virtuoso network includes more than 2,300 […]


Sign up for Caribbean Journal's free newsletter for a daily dose of beaches, hotels, rum and the best Caribbean travel information on the net.

No. Thank You