Above: Montserrat’s Little Bay
By the Caribbean Journal staff
Montserrat has relaunched its tourism brand, with plans to roll out the new logo online and offline.
The new brand identity is billed as “Montserrat: Relaxation Refined.” It was led by Caribbean real estate and marketing firm 7th Heaven Properties, which worked with a group of stakeholders to devise the new look.
The focus on relaxation came after research with repeat visitors to Montserrat, which has seen a small but steady stream of tourists over the years.
“The government of Montserrat is delighted with the new tourism identity for Montserrat,” said John Cox, director of the Montserrat Development Corporation. “The branding reflects the islanders’ view of the tranquility and friendliness to be found in Montserrat; essentially, the Caribbean as it should be.”
The island also announced a new brand identity for the new planned capital at Little Bay and the port at Carr’s Bay.
The development of a new capital and town on the north of the island is central to Montserrat’s future plans for development, after its original capital, Plymouth, was destroyed in the volcano in 1995.