Montserrat Launches New Tourism Brand

By: Caribbean Journal Staff - July 18, 2012

Above: Montserrat’s Little Bay

By the Caribbean Journal staff

Montserrat has relaunched its tourism brand, with plans to roll out the new logo online and offline.

The new brand identity is billed as “Montserrat: Relaxation Refined.” It was led by Caribbean real estate and marketing firm 7th Heaven Properties, which worked with a group of stakeholders to devise the new look.

The focus on relaxation came after research with repeat visitors to Montserrat, which has seen a small but steady stream of tourists over the years.

“The government of Montserrat is delighted with the new tourism identity for Montserrat,” said John Cox, director of the Montserrat Development Corporation. “The branding reflects the islanders’ view of the tranquility and friendliness to be found in Montserrat; essentially, the Caribbean as it should be.”

The island also announced a new brand identity for the new planned capital at Little Bay and the port at Carr’s Bay.

The development of a new capital and town on the north of the island is central to Montserrat’s future plans for development, after its original capital, Plymouth, was destroyed in the volcano in 1995.

Popular Posts cape santa maria

The Best Caribbean Beach Resort You’ve Never Heard of 

There’s a boat just offshore called “Escape.”  It’s bobbing in some of the most brilliant, dynamic turquoise water I’ve ever seen, a few meters from a stretch of sand so bright and so white you have to squint to look […]

Marriott Is Opening Its New St Regis Resort In Aruba 

aruba st regis inside the restaurant with chairs

It was more than a decade ago that Marriott opened its first-ever Ritz-Carlton resort in the Dutch Caribbean: the Ritz-Carlton, Aruba, which at the time was the island’s first true five-star resort.  Fast forward to 2024, and Marriott is set […]

A Tiny New Boutique Hotel Just Opened on a Pink Sand Beach in The Bahamas 

potlatch club pink sand with blue water

The pink sand, the historic cottages, the chic beach bars and luxe villas. You may be thinking of Harbour Island.  But this is another increasingly hip destination in The Bahamas: Governor’s Harbour, Eleuthera, which just welcomed a brand-new boutique hotel.  […]

Related Posts st kitts cockleshell beach

Caribbean Airlines Makes Inaugural Flight to St Kitts 

Caribbean Airlines has added a new destination in the region: the Eastern Caribbean island of St Kitts.  The regional carrier’s first-ever flight to St Kitts’ Robert L Bradshaw International Airport touched down this week, a major milestone for efforts to […]

How to Keep Celebrating 50 Years of The Bahamas’ Independence 


The Bahamas marked its 50th anniversary of independence on July 10, and the country is continuing its Golden Jubilee celebration with a host of activities around the 700-island archipelago including a major event in Nassau to hoist the Bahamian flag.  […]

The Caribbean Tourism Organization Has a New Secretary General 

caribbean tourism organization

The Barbados-based Caribbean Tourism Organization has its long-awaited new top executive.  Saint Lucia native Dona Regis-Prosper has been appointed as the organization’s new Secretary General and chief executive officer.  Regis-Prosper’s appointment will take effect on Sept. 1, 2023; she will […]


Sign up for Caribbean Journal's free newsletter for a daily dose of beaches, hotels, rum and the best Caribbean travel information on the net.

No. Thank You