Barbados’s Board of Tourism is looking to capitalize on international music star Rihanna’s Bajan heritage, with the board’s new chairman, Adrian Elcock, saying a Barbados appearance by the singer must happen on his watch. “We have to have a relationship with Rihanna,” he said. “Rihanna has to do a concert in Barbados at some point in time under my tenure.” Elcock believed a domestic concert by the star would help bring in tourism dollars for the island, pointing to the impact of singer Jennifer Hudson’s visit to the country last week.
Barbados Tourism Board Looks to Rihanna
