Barbados Tourism Board Looks to Rihanna

By: Caribbean Journal Staff - April 15, 2011

Barbados’s Board of Tourism is looking to capitalize on international music star Rihanna’s Bajan heritage, with the board’s new chairman, Adrian Elcock, saying a Barbados appearance by the singer must happen on his watch. “We have to have a relationship with Rihanna,” he said. “Rihanna has to do a concert in Barbados at some point in time under my tenure.” Elcock believed a domestic concert by the star would help bring in tourism dollars for the island, pointing to the impact of singer Jennifer Hudson’s visit to the country last week.

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