Hampden Estate, which produces rum largely for the European market, has released a new overproof rum, “Rum Fire,” strictly for the domestic market in Jamaica. “Hampden has never come out with a local brand, and to get to this market is the premium part of the business,” said Andrew Hussey, director at Everglades Farms. Red Stripe has signed a deal to be the exclusive distributor for the spirit. “We wanted to partner with a world-class quality company with the requisite marketing skills, sales penetration and impressive infrastructure to make Rum Fire the consumers’ first choice for white overproof,” Hussey said.
By Caribbean Journal Staff