Hampden Estate, which produces rum largely for the European market, has released a new overproof rum, “Rum Fire,” strictly for the domestic market in Jamaica. “Hampden has never come out with a local brand, and to get to this market is the premium part of the business,” said Andrew Hussey, director at Everglades Farms. Red Stripe has signed a deal to be the exclusive distributor for the spirit. “We wanted to partner with a world-class quality company with the requisite marketing skills, sales penetration and impressive infrastructure to make Rum Fire the consumers’ first choice for white overproof,” Hussey said.
Hampden Estate Inks Deal with Red Stripe on overproof “Rum Fire”
By Caribbean Journal Staff
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