A Strong Start for IAG’s New Low-Cost Carrier, LEVEL

International Airlines Group’s new low-cost carrier is off to a strong start.

The new airline, LEVEL, has already reported more than 100,000 tickets sold since launching on March 17, the company said.

The low-cost brand has kicked off operations with low fares on flights from Barcelona to Los Angeles, San Francisco, Buenos Aires and the Caribbean destination of Punta Cana, with more than 60 percent of customers booking on mobile devices.

The company also announced that customers traveling to Punta Cana could now book everything-included holidays including flights, hotels and car hire through the airline.

“Selling more than 100,000 tickets in such a short period with a new brand is incredible,” said IAG chief executive, Willie Walsh. “The response has been fantastic in all markets. We´re enabling many people to fly longhaul for the first time and stimulating demand by providing them with more choice.”

Walsh said the plan was to have more aircraft beginning in the summer of 2018, with more destinations from Barcelona and an expansion of operations to other European cities.

The first LEVEL flight to Punta Cana will take off June 10.

 

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