Carnival Cruise Line has named Taylor Bux its newest vice president of marketing services.

Bux joins the company after having served most recently as global director of digital and social media marketing for Old Navy/Gap Inc., where he was responsible for all digital, social and mobile marketing for the Old Navy brand.

In the new role, Bux will be responsible for consumer public relations, brand experience and grassroots marketing, social media and branded content along with advertising and creative services.

“Taylor brings an exciting wealth of experience in a multitude of marketing disciplines to his new role and will be a tremendous asset to the Carnival marketing function,” said Kathy Mayor, chief marketing officer for Carnival Cruise Line.

— Caribbean Journal Staff