News

Is This an Untapped Market for Caribbean Tourism?

By: Caribbean Journal Staff - March 20, 2016

The United States. The United Kingdom. Canada.

These have long been, unsurprisingly, the hubs for travel to the Caribbean.

But now the region is looking to expand its tourism numbers — by looking to Europe.

Karolin Troubetzkoy, president of the Caribbean Hotel and Tourism Association, says she sees Germany and other European countries as a region with “untapped potential” for Caribbean destinations.

Accordingly, she is now advocating for open skies and easing of travel restrictions to stimulate arrivals.

“Many of the traditional popular travel destinations for Germans such as Tunisia, Egypt and Turkey have lost some attractiveness to German travelers due to recent events that have taken place there,” Troubetzkoy stated. “German travelers are looking for what they perceive to be safe destinations, and the Caribbean ranks very high in that category. The Caribbean is also being considered for 2016 summer vacations, as many other traditional summer destinations such as Spain, are already booked and are priced higher than a Caribbean getaway.”

She pointed to several destinations like Cuba and the Dominican Republic that had already found success by looking to Germany.

Last year alone, 805,000 passengers departed from German airports to the Caribbean, according to data from the German Statistical Office.

“German travelers are savvy, like to explore, and are interested in the spectrum of available accommodations, from bed and breakfast properties and all-inclusive resorts to high-end boutique hotels. Plus, if better and easier connections between our islands were readily available, German travelers are a good target market to be the ultimate island hoppers.”

Popular Posts w punta cana

A New All-Inclusive W Hotel Is Opening This Year in Punta Cana 

The first-ever all-inclusive W Hotel in the Caribbean is opening this year in Punta Cana, Dominican Republic, Caribbean Journal has learned.  The hotel, part of a broad expansion for parent company Marriott International, is on the list of expected 2024 […]


Why Grenada Is a New Caribbean Luxury Hotspot

beach house silversands

From its world-renowned chocolate to its pristine beaches to a region-leading focus on sustainability, Grenada is as fascinating and unique as destination as you’ll find in the Caribbean.  But in the last few years, the lush Eastern Caribberan island has […]


5 Adults-Only Resorts to Visit Right Now in the Caribbean 

galley bay

Sometimes you just want that extra degree of serenity, of privacy, of seclusion. There is a reason, after all, that adults-only resorts are booming in popularity, particularly in the Caribbean: travelers want to know that when they arrive, they know […]


Related Posts caribbean rockefeller resort

This Former Caribbean Rockefeller Resort Is for Sale

In 1986, Laurance Rockefeller, the founder of Rock Resorts, developed 27 acres of prime beachfront land into what was for decades one of the sought after places to stay in the Caribbean. Now, the four-star, 150-room resort is for sale, […]


Vote for the 2024 Caribbean Green Awards, from Green Energy to Sustainable Hotels

caribbean green

Hotels serving organic food grown by local farmers. Airports powered by large solar fields. Pristine coastlines protected by marine parks. Real estate developments fueled by clean energy. It’s an exciting time for the Green movement in the Caribbean, a region […]


How to Fly Nonstop to Bonaire Right Now 

bonaire beach bars best

It’s easier than ever to fly to the Dutch Caribbean island of Bonaire right now, thanks to expanded service from a number of major carriers.  United Airlines, Delta Air Lines, American Airlines and WestJet are all currently operating service to […]


SUBSCRIBE!

Sign up for Caribbean Journal's free newsletter for a daily dose of beaches, hotels, rum and the best Caribbean travel information on the net.


No. Thank You