McDonald’s Taps Caribbean Star for New “Lovin’” Musical Campaign

Leslie Grace headlines new ad campaign

By the Caribbean Journal staff

McDonald’s has tapped a Caribbean music star to headline its new “Lovin’” musical ad campaign.

20-year-old Leslie Grace, a native of The Bronx who is the daughter of a Dominican father and a Puerto Rican and Dominican mother, is one of the leading young Latin music stars, with a focus on the Dominican bachata genre.

The musical, set in a McDonald’s restaurant, is called Lovin’; it sees Grace in a McDonald’s location looking for inspiration for a new song.

It is aimed at the Hispanic market in the United States.

See the full video below:

 

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