McDonald’s Taps Caribbean Star for New “Lovin’” Musical Campaign
Leslie Grace headlines new ad campaign
By the Caribbean Journal staff
McDonald’s has tapped a Caribbean music star to headline its new “Lovin’” musical ad campaign.
20-year-old Leslie Grace, a native of The Bronx who is the daughter of a Dominican father and a Puerto Rican and Dominican mother, is one of the leading young Latin music stars, with a focus on the Dominican bachata genre.
The musical, set in a McDonald’s restaurant, is called Lovin’; it sees Grace in a McDonald’s location looking for inspiration for a new song.
It is aimed at the Hispanic market in the United States.
See the full video below:
https://www.youtube.com/watch?list=PLKkYatWHDPasRAQvahdIaK53Lrm0SHSfP&v=gW6bFcawSzg