News

Samsung to Sponsor Jamaican Bobsleigh Team at Olympics

By: Caribbean Journal Staff - February 3, 2014

Above: the Jamaican bobsleigh team

By the Caribbean Journal staff

After its arrival in Sochi was once in doubt, the Jamaican bobsleigh team has now secured a major sponsor: Samsung.

It only seemed a matter of time before the once-cash-strapped squad found a major corporate partner, and the South Korean firm announced its partnership late last week.

“As we embark on the final weeks leading up to the start of Sochi 2014, we are constantly reminded that some of the most inspirational stories are not about medals, but about how athletes must overcome incredible obstacles on their journey to the Olympic Games,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics, in a release. “Samsung is proud to join the community of supporters from around the world who have come together to support the Jamaican bobsleigh team.”

Samsung featured the squad in a video campaign called “Keep on Pushing” last week, also arranging a chance for the current team members to meet with members of the now-famous 1988 Jamaican bobsleigh team.

Samsung said it also provided the team with “travel and training assistance” ahead of the games, along with Galaxy Note 3 and tablet devices.

“Samsung’s valuable support to the Jamaican bobsleigh team last year, when we had no other support, gave us the opportunity to compete the races we needed to qualify. I am grateful for Samsung’s faith in us.” said Chris Stokes, President of the Jamaican Bobsleigh Federation. “This year, we are excited to hear that our two-man team has qualified to compete in Sochi and we are grateful to our fans and Samsung for their support and encouragement.”

Watt is leading the team, joined by Marvin Dixon in the two-man bobsleigh competition.

A high-profile crowdsourcing campaign also helped the team raise funding from fans around the world over the last few weeks.

Popular Posts the sexiest beaches including this resort at atlantis

The Sexiest Beaches in the Caribbean to Visit Right Now 

One is a beach with a nightclub-style pool right next door. Another is filled with beach bars — and even has its own au natural corner. Then there’s a beach that’s practically a nonstop party.  There are so many things that […]


The Best Caribbean Islands to Visit This Summer, From Antigua to St Croix

verandah antigua

We’ve been saying it for years, and we’ll keep saying it: in some ways, the Caribbean is even better in the summer months. The water is warm. It’s a bit less crowded, a little bit quieter. At night, the trade […]


The Winners of the 2024 Caribbean Green Awards 

caribbean green

With almost 20,000 votes, the winners of the Caribbean Green Awards 2024 Presented by E-Finity have been crowned.  From state-of-the-art marine conservation projects to hotels that are redefining sustainability, the Green movement has never been stronger in the Caribbean.  “This […]


Related Posts jamaica tourism

Spanish Hotel Groups Investing $2 Billion in New Jamaica Projects

Spanish hotel companies are investing $2 billion more in Jamaica, according to Jamaica Tourism Minister Edmund Bartlett.  Bartlett says the government has concluded talks with three major Spanish hotel giants for projects beginning this year.  That will include new luxury […]


Caribbean Photo of the Week: Black River, Jamaica

jamaica photo caribbean black river

The latest Caribbean Photo comes from Caribbean Journal reader Lloyd Linton, who sent in this lovely shot of the Black River in Jamaica. Have you taken a great photo in the Caribbean? Send it to news@caribjournal.com with CPOTW in the subject […]


Jamaica Is Hosting Another Tourism “Resilience” Conference 

jamaica minister speaking to delegates ahead of conference

Jamaica has been working to position itself as a global center for the study and practice of tourism “resilience.” That included the creation of the first global tourism resilience center and, last year in Kingston, the first-ever Global Tourism Resilience […]


SUBSCRIBE!

Sign up for Caribbean Journal's free newsletter for a daily dose of beaches, hotels, rum and the best Caribbean travel information on the net.


No. Thank You