Above: Bermuda

By the Caribbean Journal staff

The Bermuda Tourism Authority has appointed Bill Hanbury its new Chief Executive Officer.

The appointment took effect on Monday.

Hanbury had previously served as the CEO of the United Way of the National Capital Area, where he worked from 2009 to 2013.

He had previously served as President & CEO of Destination DC, among other posts.

“Bill brings tremendous marketing and management expertise that will assist Bermuda as we re-energize the island’s tourism economy to compete in the global marketplace,” said David Dodwell, chairman of the BTA. “He has led the rebuilding of other organisations with similar challenges and we look forward to having him form and lead the team at Bermuda Tourism Authority.”

In a statement, Hanbury said he was “excited to have the opportunity to work with the new Board of Directors, private sector partners and government officials to build a world-class organisation representing Bermuda’s extraordinary tourism assets.”

“Bermuda is one of the globe’s premiere tourism destinations and to have an opportunity to work here is an honour and a significant professional challenge,” he said.

The Bermuda Tourism Authority was created in December 2013 as part of what the government said was an effort to place the island’s tourism management in the hands of an independent authority.